Versace Is Ready for Summer in New La Vacanza Campaign
Transporting you straight to the beach.
It has been a while since any of us have been able to enjoy a vacation due to the COVID-19 pandemic and travel restrictions, but with Versace, we’re heading straight to the beach in the label’s new La Vacanza campaign.
Shot in Liguria against a background of crystal-clear waters and blue skies, the campaign captures Versace’s bold and colorful aesthetic and makes us dream of a glamorous seaside vacay. Featuring everything from swimsuits and silk shirts, to beach essentials like travel bags and pool towels, the collection is perfect for those looking to add a statement piece to their resort essentials. Of course, Versace’s signature Greca motif is ever-present throughout the collection.
“With this shoot I wanted to create something fun that captures the spirit of a vacation. We all miss travel. We miss the excitement of being somewhere different, of meeting with friends and sharing experiences. These images are about enjoying life and feeling free, they encapsulate that summertime feeling of endless possibilities,” said Donatella Versace about the La Vacanza collection.
Take a look at the campaign imagery in the gallery above, and watch the video below. The collection is now available online at the Versace website.