Beauty 

Holly Thaggard Talks Skincare, SPF and Launching Supergoop! Worldwide

Read our interview with the founder of the cult-favorite label.

By
2,176 Hypes

Holly Thaggard Talks Skincare, SPF and Launching Supergoop! Worldwide

Read our interview with the founder of the cult-favorite label.

If you’re into skincare, there’s no doubt you’ve heard of Supergoop! before. The brand has revolutionized SPF, and has become the go-to brand for sunscreen that doesn’t break you out or leaves you oily. Founded by Holly Thaggard in 2005, the brand has since seen rapid growth and has gained a cult following worldwide, and is now launching its new Glow Screen in the UK.

Ahead of the brand’s launch, we had the chance to speak to Holly about everything from where Supergoop! came from, to her biggest challenge since launching the brand.

How did Supergoop! Start? Where did the name come from?

In 2005, I launched Supergoop! to end the skin cancer epidemic. I learned that it’s the most common type of cancer in the U.S. (and the number one cancer in the world!) that it’s primarily preventable with the use of daily SPF. The number one reason people don’t wear it every day is because it doesn’t feel good on their skin, so I set out to change the way the world thinks about sunscreen. Supergoop! is the first protective skincare brand that puts sunscreen at the forefront. We create clean, feel-good products that make daily use easy (and fun!) to incite more proactivity around skin health. We’re named Supergoop! because you can’t help but smile when you say it!

What did your skincare look like before starting Supergoop?

To be completely honest, I didn’t have a great skincare routine beyond cleansing and moisturizing––and I didn’t even understand the importance of daily SPF! What changed everything for me was the moment I found out my friend had been diagnosed with skin cancer. That inspired me to do a ton of research on my own, and it wasn’t until then that I realized the importance of daily SPF (and starting to wear it at a young age, too). I learned that without SPF, there is no such thing as skincare… And that was really groundbreaking for me. At this same point in time, my best friend Deirdre Hooper was doing her residency in dermatology, and she was there to not only validate everything I had been reading, but also teach me even more about how skincare and SPF are completely synonymous. It was truly a pivotal point in my life, career and (of course) skincare routine.

What’s been your biggest challenge since launching?

SPF in particular is highly nuanced and challenging from a formulation standpoint, I faced many challenges when I founded the business because I had high expectations when it came to ingredients and developing clean, feel-good formulas. Along the way, I’ve become an advocate for SPF transparency and regulation in DC, helped raise awareness to allow sunscreen in schools across the U.S. thanks to our Ounce by Ounce giving program, and created a community of SPF superfans.

Is there a specific product that you’re most proud of?

Our PLAY Everyday Sunscreen was the first-ever oxybenzone and paraben-free chemical formula in the US because we understood the importance of providing a clean, efficacious formula that was blendable across all skin tones, this is a formula I’ll always be proud of. Another personal favorite is Unseen Sunscreen, we wanted to address every excuse people have for not wearing daily SPF and one common complaint is that sunscreen often leaves a white cast, so we made Unseen’s formula completely clear and invisible. The Unseen Sunscreen is truly “unseen” due to the clean chemical actives that allow for a completely clear and invisible formula.

How have you changed the way we view SPF?

Sunscreen was once marketed as a seasonal product that disappeared during the winter months, but for the past fifteen years, Supergoop! has actively worked to change this antiquated perception. Since its launch, conversations around beauty have shifted from focusing on tanning and bronzing during the summer as an ideal to celebrating natural, healthy, and protected skin – all year round. Supergoop! was the first to create clean, feel-good skincare and beauty essentials that make wearing SPF easy throughout every step of your routine. For the past fifteen years, I’ve dedicated my life to creating products with SPF that people can and want to integrate into their everyday routines by making them safe, clean, innovative, and, most importantly, feel good going on!

How does it feel to be launching in the UK? What has it been like growing internationally?

We’re thrilled to bring our products to international markets and in addition to the UK, we are now sold in Mexico, Canada, China, Singapore, Indonesia, Malaysia, Thailand, HK, Colombia and Chile and are able to ship even more globally thanks to our partnerships with Cult Beauty.

We launched into the U.K. in March of 2020 in the midst of the pandemic, with hero products, PLAY and Unseen Sunscreen exclusively available on Cult Beauty. Since its March launch, our Unseen Sunscreen has sold out four times in the UK and had a pre-launch waitlist of thousands of fans. It’s been amazing to see the response and we are working hard to expand our product offerings in the market. This month, we launched Glowscreen and are excited to continue to bring more of our products and formulas to our UK friends!

What advice would you give to someone looking to start their own beauty brand?

You can’t manufacture authenticity. Education and mission have been in our DNA since day one, and that informs everything we do! Even as we’ve grown and scaled, that brand ethos has never changed. But my biggest advice is to hire a great team! As we’ve expanded our team to include so many experts across departments, I can focus on what I truly love and am skilled at which is sharing our mission and maintaining a hands-on presence in our product development process.

Read Full Article
Share this article

What to Read Next

Learn About the Effects of White Dandelion in Skincare, as Told by Talitha Koum
Beauty

Learn About the Effects of White Dandelion in Skincare, as Told by Talitha Koum

Meet the up-and-coming beauty brand based between South Korea and the US.
2,043 Hypes

Soho House Leaps Into Skincare, Creating the Ultimate At-home and Travel Experience
Beauty

Soho House Leaps Into Skincare, Creating the Ultimate At-home and Travel Experience

Now, you will never look at hotel products the same.
2,140 Hypes

Skincare Brand Revea Launches Personalized AI Technology Mobile App
Beauty

Skincare Brand Revea Launches Personalized AI Technology Mobile App

The experience is literally at your fingertips.
3,020 Hypes


What Are Skincare Acids and How Do They Work?
Beauty

What Are Skincare Acids and How Do They Work?

The ultimate guide on popular and effective actives such as glycolic and mandelic acids.
1,373 Hypes

BTS Just Dropped Another Teaser for "Butter"
Music

BTS Just Dropped Another Teaser for "Butter"

Giving fans a preview of the song’s danceable beat.
10,847 Hypes

Nike's Offline 2.0 Is a Cross Between a Birkenstock and a Pool Shoe
Footwear

Nike's Offline 2.0 Is a Cross Between a Birkenstock and a Pool Shoe

Take a closer look at the experimental new silhouette.
4,477 Hypes

EXCLUSIVE: Lisa Says Gah Debuts Its Latest Shoe, the Dakota Flatform
Footwear

EXCLUSIVE: Lisa Says Gah Debuts Its Latest Shoe, the Dakota Flatform

A ’90s-inspired silhouette perfect for summer days.
4,582 Hypes

All the Movies and TV Shows Coming to Netflix in June
Film & TV

All the Movies and TV Shows Coming to Netflix in June

Get ready for the new ‘Sailor Moon’ movie, a documentary on cats and more.
5,550 Hypes

7 Fantasy TV Shows To Watch After Netflix's 'Shadow and Bone'
Film & TV

7 Fantasy TV Shows To Watch After Netflix's 'Shadow and Bone'

Magical, action-packed titles to stream now.
12,671 Hypes

Ami Colé Is the Minimal Makeup Brand Celebrating Melanin-Rich Skin
Beauty

Ami Colé Is the Minimal Makeup Brand Celebrating Melanin-Rich Skin

The brand just launched with three hero products, specifically formulated for darker skin tones.
1,529 Hypes

Louise Trotter Reimagines Lacoste for Fall/Winter 2021
Fashion 

Louise Trotter Reimagines Lacoste for Fall/Winter 2021

We spoke to the designer about inspiration, heritage and the new “Super Croc.”
3,056 Hypes

Naomi Campbell Welcomes First Child
Culture

Naomi Campbell Welcomes First Child

The supermodel announced the news on Instagram.
23,417 Hypes

Cora Delaney Joins Nellie Eden and Ebi Sampson for Live Panel Discussion
Footwear 

Cora Delaney Joins Nellie Eden and Ebi Sampson for Live Panel Discussion

The entrepreneurial trio share industry insights.
1,600 Hypes

Shaving Brand Gillette Venus' Latest Campaign Encourages You to #SayPubic
Beauty

Shaving Brand Gillette Venus' Latest Campaign Encourages You to #SayPubic

In celebration of its new Pubic Hair and Skin collection.
37,769 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.