Beauty

Cult British Brow Brand REFY Is Now in Sephora

The influencer-owned label has changed the brow game.

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471 Hypes

Cult British Brow Brand REFY Is Now in Sephora

The influencer-owned label has changed the brow game.

Since launching in November 2020, brow brand REFY has gained a cult following in the UK. Founder and influencer Jess Hunt is famously know for her eyebrows, and along with beauty entrepreneur Jenna Meek, the pair sought to create versatile, fool-proof makeup products that enhance rather than hide natural beauty.

REFY’s current line-up consists of the three-stage brow collection: the Brow Sculpt ($24 USD), the Brow Pomade ($20 USD) and the Brow Pencil ($20 USD), arriving in “Light,” “Medium” and “Dark” shades. With buildable formulas, each product can be used to create everything from a very natural look to exaggerated, fuller creations.

The brand is slated to release new products this summer and in the fall, so stay tuned for updates. REFY’s three-stage brow collection is available online at sephora.com, and will be available in 320 Sephora stores across the U.S. and Canada from June 11.

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