The BAE Bulletin: Here's When and Where to Cop July's Best Releases
From Beyoncé’s IVY PARK x adidas swimwear drop to Hajime Sorayama’s collaboration with Casetify.
Prepare your wallet for a slew of buzzy celebrity and designer collaborations. The remainder of July will see the release of several anticipated fashion and footwear collections, most notably Beyoncé‘s latest IVY PARK x adidas drop.
Queen Bey will release IVY PARK’s very first swimwear range, a collection of neon orange bikinis, one-pieces and beach-ready accessories. Another chart-topping artist, Ariana Grande is gearing up deliver her latest fragrance, named after hit single “God Is a Woman.” In footwear, Prada x adidas will launch their ever-popular A+P Luna Rossa 21 in two new colorways, while AURALEE will drop a revamped New Balance 550 in a minimal “Ecru” rendition.
Keep reading for more details on the best releases of July.
Prada x adidas A+P Luna Rossa 21 “Mgh Solid Grey/Matte Silver/Red” and “Core Black/Red”
Prada X Adidas
Prada X Adidas
Release Date: July 19
Release Price: £450 GBP (approximately $650 USD), available at the Prada website.
Prada and adidas update the A+P Luna Rossa 21, a collaborative silhouette optimized for sailing, in two new colorways: “Mgh Solid Grey/Matte Silver/Red” and “Core Black/Red.” The former features a semi-transparent grey upper, overlaid with silver paneling and finished off with a translucent white sole. The latter arrives in matte black with tonal detailing. Both shoes are accented with a single pop of color, Prada’s red rubber logo stripe at the heel.
Gucci x 100 Thieves
Gucci X 100 Thieves
Release Date: July 19
Release Price: TBD, available at the Gucci website for MY GUCCI account holders.
Gucci will expand its reach on gaming with an apparel collection co-signed by esports and lifestyle company 100 Thieves. Though the duo have kept images of the collaboration largely under wraps, a brief teaser clip revealed sporty silhouettes including rugby shirts, hoodies and jerseys.
IVY PARK x adidas “FLEX PARK” Collection
Ivy Park X Adidas
Release Date: July 22
Release Price: $40 to $120 USD, available at the adidas website.
Beyoncé ventures into swimwear with IVY PARK x adidas’ first collection of swimsuits, bikinis and poolside accessories. Crafted exclusively in hi-vis orange, the range encompasses strappy one-pieces, thong bottoms, slides and cover-up tees accented with adidas’ Three Stripes emblem.
AURALEE x New Balance 550 “Ecru”
Auralee X New Balance
Auralee X New Balance
Release Date: July 26
Release Price: TBD, available at select stores in Japan.
AURALEE and New Balance, longtime collaborators, give the 550 a minimalist makeover with their latest team-up. Redone in “Ecru,” the low-top is constructed of a sandy beige upper with tonal New Balance branding. A retro-inspired midsole finishes off the clean silhouette.
Beats x L’art de L’automobile
Beats X L’art De L’automobile
Release Date: July 26
Release Price: €199.95 EUR (approximately $176 USD), available at L’art de L’automobile’s website.
Audio expert Beats has teamed up with French car dealership and streetwear brand, L’art de L’automobile (KAR), to revamp the Pill+ speaker. Inspired by vintage automobiles, the streamlined speaker is an all-black unit splashed with red lettering that reads “KAR AUDIO CLUB.” Instead of traditional volume controls, the gadget boasts “Brake” and “Gas” buttons to turn music up or down.
Hajime Sorayama x Casetify
Beats X L’art De L’automobile
Release Date: July 27
Release Price: TBD, available at Casetify’s website.
Casetify applies Japanese artist Hajime Sorayama‘s most famous works to its latest range of phone cases and tech accessories. Hits including Sexy Robot and SORAYAMA T-REX make appearances on iPhone covers, Apple Watch bands, water bottles and more, alongside several pieces bearing a brand new work by the artist, SORAYAMA Shark.
Ariana Grande “God Is a Woman” Perfume
coming soon @ultabeauty pic.twitter.com/Yn64ijYvJW
— Ariana Grande (@ArianaGrande) June 14, 2021
Release Date: July 29
Release Price: TBD, available at Ulta Beauty.
Ariana Grande’s latest fragrance is an homage to her 2018 single “God Is a Woman.” Named after the track, the scent is packaged in a lavender glass bottle encased in a white, diamond-cut shell. Though not much is known about what the perfume will smell like, flower-filled teaser images for the product hint at floral notes.
