Beauty

What Happened to the Beauty Industry Addressing Systemic Racism?

TikTok has something to say about it.

By
1,310 Hypes

What Happened to the Beauty Industry Addressing Systemic Racism?

TikTok has something to say about it.

In the wake of 2020, beauty brands were “listening” and “learning” from the voices of Black and Brown people who now had the upper hand in shedding light on the racism deeply rooted in the industry. Little progress was made, and almost three years later, we’re still at the same fork in the road, only now TikTokers are speaking up.

Influencer Victoria Paris shared thoughtful insight to TikTok stating, “A lot of influencers who get sent really good PR are white.” Paris further explains that this is all because the people in charge of gifting, community building and outreach behind most brands look just like them — white. As a Black beauty editor, I have observed this from an influencer and editorial angle and there is profound truth in Paris’s theory.

When it comes to Black influencers from any area of beauty, from editorial to content creation, there’s this subtle nod to the “digestible Black girl/guy.” Content creator and beauty editor Blake Newby shared to TikTok, “Brands looking for what they consider palatable Black girls is nothing new.” This common knowledge shared among the Black beauty community aggravates the theory of systemic racism in beauty even more. It’s all covered with “coming soon” when addressing the lack of shade range or “we only have limited supplies” when asking for PR beauty kits.

The progress brands have made is not enough. Rooted bias has to end or the beauty industry itself will face even more trouble.

@victoriaparis♬ original sound – Victoria Paris

@nimay.ndoloIf you watch the video through, thank you. I didnt make this video to whine and complain. I made it because I have these conversations on friends-only and privately with friends, and i want to share my take. Theres a lot of discourse surrounding intersectional dispatities within influencing. I’m just adding my take. Yes, I KNOW its low and embarrasing that I have to ask brands for PR or work opportunities, but if I dont ask, search, and finesse my way into them, they won’t come. I had to ASK for a NYFW invitation. I have to ASK for PR partnerships where I review the brand’s product with no payment SIMPLY because I like the brand and their product. Who knows? Maybe this is the norm—and if it is and this is all part of the hustle, I’ll be quiet. Im just airing my feelings here.♬ original sound – NIMAY NDOLO

Read Full Article
Share this article

What to Read Next

This TikTok Viral K-Beauty Hack Is the Key to a Flawless Foundation Base
Beauty

This TikTok Viral K-Beauty Hack Is the Key to a Flawless Foundation Base

The “second skin” secret has been unlocked.
3,289 Hypes

So This Is What the Inside of Julia Fox's Apartment Looks Like
Entertainment

So This Is What the Inside of Julia Fox's Apartment Looks Like

Yep, we were surprised too.
4,574 Hypes

TikTok’s ”Sticky Method” Is the Perfect Way To Conceal Those Pesky Beauty Blemishes
Beauty

TikTok’s ”Sticky Method” Is the Perfect Way To Conceal Those Pesky Beauty Blemishes

“You know how sticky it gets.” — Mikayla Nogueira, probably.
4,211 Hypes


I Went to Portland, Oregon to Meet the adidas 4DFWD 2 and Here's What Happened
Footwear

I Went to Portland, Oregon to Meet the adidas 4DFWD 2 and Here's What Happened

The 3D printed sneaker gets improvements for its second round.
1,726 Hypes

Evan Peters Wants to Act in a Romcom, According to Ryan Murphy
Entertainment

Evan Peters Wants to Act in a Romcom, According to Ryan Murphy

The scream king is tired of playing sinister characters.
2,610 Hypes


6 Raunchy Words We're Reclaiming, Word to Ice Spice
Sex & Dating

6 Raunchy Words We're Reclaiming, Word to Ice Spice

The whore has entered the chat.
4,666 Hypes

Beauty Insider: Try These Next-Level Hacks to Shop at Sephora Like a Pro
Beauty

Beauty Insider: Try These Next-Level Hacks to Shop at Sephora Like a Pro

The ultimate coin saving guide.
1,063 Hypes

Frank Ocean Unveils Surprise New Radio Show
Music

Frank Ocean Unveils Surprise New Radio Show

Goodbye Blonded Radio, hello Homer Radio.
863 Hypes

NewJeans Member Hanni Is Gucci's Newest Brand Ambassador
Fashion

NewJeans Member Hanni Is Gucci's Newest Brand Ambassador

The latest K-pop star to join the fashion house.
11,206 Hypes

From Prada to Bottega Veneta, the Best Loafers for Your Fall Fits
Footwear 

From Prada to Bottega Veneta, the Best Loafers for Your Fall Fits

The ultimate fall girl shoe.
49,392 Hypes

Adidas Terrex Taps Japanese Label and wander for Outdoor Collaboration
Fashion

Adidas Terrex Taps Japanese Label and wander for Outdoor Collaboration

An adventure-ready range, from down jackets to hiking essentials.
3,744 Hypes

Netflix's 'Ibiza Drug Mule' Documentary: Where Are the "Peru Two" Now?
Entertainment

Netflix's 'Ibiza Drug Mule' Documentary: Where Are the "Peru Two" Now?

Everything we know about Michaella McCollum and Melissa Reid, who were arrested in 2013 on suspicion of drug smuggling.
21,662 Hypes

BTS Member Jin Serves ARMYs With Solo Track, "The Astronaut"
Music

BTS Member Jin Serves ARMYs With Solo Track, "The Astronaut"

Co-written by Coldplay.
1,037 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.