What Happened to the Beauty Industry Addressing Systemic Racism?
TikTok has something to say about it.
In the wake of 2020, beauty brands were “listening” and “learning” from the voices of Black and Brown people who now had the upper hand in shedding light on the racism deeply rooted in the industry. Little progress was made, and almost three years later, we’re still at the same fork in the road, only now TikTokers are speaking up.
Influencer Victoria Paris shared thoughtful insight to TikTok stating, “A lot of influencers who get sent really good PR are white.” Paris further explains that this is all because the people in charge of gifting, community building and outreach behind most brands look just like them — white. As a Black beauty editor, I have observed this from an influencer and editorial angle and there is profound truth in Paris’s theory.
When it comes to Black influencers from any area of beauty, from editorial to content creation, there’s this subtle nod to the “digestible Black girl/guy.” Content creator and beauty editor Blake Newby shared to TikTok, “Brands looking for what they consider palatable Black girls is nothing new.” This common knowledge shared among the Black beauty community aggravates the theory of systemic racism in beauty even more. It’s all covered with “coming soon” when addressing the lack of shade range or “we only have limited supplies” when asking for PR beauty kits.
The progress brands have made is not enough. Rooted bias has to end or the beauty industry itself will face even more trouble.
Watch on TikTok
