Balenciaga Ditches Twitter
Making it the first major fashion brand to do so since Elon Musk took over.
Balenciaga just became the first major fashion brand to leave Twitter, as a result of Elon Musk taking over the platform.
The brand joins the likes of celebrities like Gigi Hadid and Shonda Rhimes, both of whom decided to leave the social media platform after Musk announced a series of changes including having to pay for verification and that he’d be bringing back banned accounts, including the likes of former president Donald Trump and music artist Azealia Banks.
Upon deleting her account, Hadid said that “For a long time, but especially with its new leadership, it’s becoming more and more of a cesspool of hate & bigotry, and it’s not a place I want to be a part of.” She added “I can’t say it’s a safe place for anyone, nor a social platform that will do more good than harm.”
Most recently, Twitter employees announced that they were being forced to work 84 hours a week and that many of the workforce had been laid off as a result of Musk’s changes, only adding to users’ concerns. Alongside Balenciaga, major corporations like Dyson and General Motors have reportedly suspended their advertising campaigns, with plenty more companies set to follow suit.
Stay tuned for more details.
