Loewe's SS23 Campaign Stars Taylor Russell, Tang Wei, Naomi Ackie and More
Spotlighting the new “Chinese Monochrome” collection.
Loewe has tapped Juergen Teller for its Spring/Summer 2023 campaign, starring the brand’s friends wearing pieces from its latest collections.
Jonathan Anderson enlisted actor Taylor Russell, Tang Wei, Chloë Sevigny and Naomi Ackie, director Luca Guadagnino, singer Yeri of Red Velvet and more to spotlight the fashion house’s upcoming looks, ranging from signature handbags to new T-shirts.
Loewe spotlights its new “Chinese Monochrome” collection, which features antique Chinese ceramics from the Ming and Qing dynasties. The pieces serve as inspiration for the colors on handbags, T-shirts, shorts, shoes and more — from “Pale Aubergine” and “Tea Dust” to “Pale Celadon.” A film accompanying the campaign further explores the antiques with ceramicists Deng Xiping and Natasha Daintry, and professor Wang Guang Yao.
In celebration of the launch, Loewe is additionally presenting an exhibition at the ART021 Shanghai Contemporary Art Fair, while sponsoring a new monochrome ceramics educational program at the Jingdezhen Ceramic University as an effort to preserve the art craft and heritage of ceramics.
See the full campaign above. You can learn more about the “Chinese Monochrome” collection on Loewe’s website.
