"Life Is a Game" in Diesel's Holiday 2022 Campaign
Featuring *that* belt and *that* bag.
Glenn Martens is gearing up for the festive season, launching a new holiday campaign for Diesel.
Having birthed numerous buzzy fashion moments for the label, Martens highlights some of the brand’s bestsellers such as the logo belt, as well as the 1DR bag. The viral accessories are accompanied by garments from Diesel’s Resort 2023 collection set in front of Christmas-themed backdrops featuring snow and candy canes. A continuation of Martens’ playful aesthetic, the range is comprised of logo sweaters, waterproof denim jackets, coats, neon sweater dresses and more.
In addition to the images, the campaign is highlighted with a video portion of the campaign where models are dressed in red face and body paint while blowing bubbles, appearing in unusual and distorted proportions.
Peep the images above and watch the “Life Is a Game” film down below.
The campaign arrives months after Diesel’s buzzy Spring/Summer 2023 show at Milan Fashion Week, which featured a Guinness World Record-breaking sculpture.