Barbie Ferreira Is YSL Beauty US' New Muse
The ‘Euphoria’ actor joins the brand as a US ambassador.
Model and actor Barbie Ferreira is the newest YSL Beauty ambassador. Always one to challenge the status quo and show up as her authentic self, the Euphoria starlet joins global ambassadors Dua Lipa, Zoë Kravitz and local ambassador BLACKPINK‘s Rosé.
“I’ve never shied away from expressing myself through makeup. Makeup is a passion of mine, and I’m so excited and honored to be working with YSL Beauty and the legacy the brand has built,” says Ferreira in a press release.
“Barbie represents the brand’s vision of the future, pushing boundaries in both culture and beauty with freedom of expression at our core,” adds VP Global Communications and Image, David Iop. “We recognize her as a unique, inspired creative who inspires her community to embrace their edge and individuality.”
Known for its cutting-edge products, YSL Beauty presents its latest innovative beauty must-have, the Lash Clash Extreme Volume Mascara. The ultra-volumizing mascara is created with the brand’s biggest brush yet delivering nearly 200% more volume, leaving lashes fluffy and full with a sleek black finish. Retailing for $29 USD, the Lash Clash Mascara is available on YSL Beauty’s website as well as Sephora online and in-person stores.