Beauty

Twee Hair Is Coming Back in 2022, Thanks to TikTok and 'Euphoria'

From Zooey Deschanel to Lexi Howard, the hair trend has never really left.

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Twee Hair Is Coming Back in 2022, Thanks to TikTok and 'Euphoria'

From Zooey Deschanel to Lexi Howard, the hair trend has never really left.

Hair trends come and go — we’ve seen it with Mick Jagger-esque mullets, and more recently, the twee hairstyle of the early 2010s is finding new relevance.

Fashion and beauty enthusiasts will probably have noticed the resurgence of twee as of late. With #twee coming in at 86.6 million tags on TikTok, Gen Z seems to be embracing the quaint, retro aesthetic once celebrated by Tumblr users, indie music lovers and fans of Zooey Deschanel, the ultimate twee queen.

If you’re tuned into Euphoria, you’ll know that the underrated style icon that is Lexi Howard has been serving up a number of twee hair moments. Even the styling of Lexi is also along the lines of twee fashion. With her big satin hair ribbons, diamond print cardigans and short, puff sleeve blouses, Lexi is taking viewers back to a 2010s time capsule.

This new craze over twee style has us thinking; Are people running to cut their hair for a trend that may last for only two weeks? Or are there people who’ve already been aboard the twee hair train, who’ll be on TikTok to give us hair tutorials? Inquiring minds want to know.

What we do know is that beauty trends always circle back. The more things change, the more things stay the same.

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