Fashion

BLACKPINK's Rosé Fronts Tiffany & Co.'s New HardWear Campaign

The K-pop star wears new jewelry designs launching later this year.

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7,214 Hypes

BLACKPINK's Rosé Fronts Tiffany & Co.'s New HardWear Campaign

The K-pop star wears new jewelry designs launching later this year.

Tiffany & Co. has unveiled its latest campaign starring its global ambassador and BLACKPINK member, Rosé.

Shot by Mario Sorrenti, the visuals feature pieces from the jeweler’s Tiffany HardWear line that first made its debut in 2017. The K-pop musician wears designs highlighted with the house’s iconic gauge link motif, which is inspired by a 1971 bracelet from its archives. Standouts include the new necklace and bracelet made of black titanium, 18k rose gold and diamonds that will be debuting this coming July. Her look is complete with platinum blonde hair and all-black outfits for contrast.

Scroll through the gallery above for the 2022 Tiffany HardWear campaign along with some behind-the-scenes. Tiffany & Co. will officially launch the visuals on March 14.

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