Toy Projects' Upcoming "Bisou" Collection Is an Ode to Your First Kiss
As a symbol of “youth and sexual pleasure.”
On March 26, the brand will release its “Bisou” T-shirt that translates to “kiss” in French.
The creators behind Toy Projects were inspired by the intimate moment of a first kiss. They realized that such a beautiful moment, that most people experience in their younger years, is nothing more than a forgotten thought by the time they reach adulthood.
To honor youthful moments of sexual exploration, the team decided to focus on lips as the centerpiece of collection. “The lips are a symbol of youth and sexual pleasure, evoking those memories of adolescence,” they shared in the press release. As lips are also a point of communication, the creators hope these shirts will influence people to start talking about their favorite intimate moments, too.
The T-shirts are made from “premium, heavy (240GSM), 100% interlock cotton and priced at $59.40 USD (£45 GBP).”
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