Fashion

Balenciaga Is the Hottest Brand of Q1 2022, Again

The fashion house takes the top spot three quarters in a row.

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Balenciaga Is the Hottest Brand of Q1 2022, Again

The fashion house takes the top spot three quarters in a row.

Lyst has unveiled the Lyst Index report for the first quarter of the year, sharing that Balenciaga continues to take over the fashion world as the hottest brand.

The luxury house, which has maintained its title for the past two quarters, recorded a 108% increase in demand. Shortly following in the ranking are Gucci, Louis Vuitton, Prada, Valentino, Dior, Moncler, Bottega Veneta, Fendi and Miu Miu. Miu Miu, which broke the internet with its micro-mini skirts, rocketed to the 10th position with a 400% increase in searches over the past three months. Another brand to watch is Diesel, which has climbed 31 places thanks to its disruptive designs by Glenn Martens.

Elsewhere, some of the hottest products include Naked Wolfe‘s platform boots with over 113 million views on TikTok. In sneakers, New Balance‘s 327 is one of the trending women’s silhouettes.

You can see the full report on Lyst’s website.

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