Fashion

Goodhood Launches Its First In-House Clothing Collection

“For the enjoyment of everybody.”

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251 Hypes

Goodhood Launches Its First In-House Clothing Collection

“For the enjoyment of everybody.”

Following the success of its Goods by Goodhood label, the London-based store has launched its first-ever clothing line, dubbed Goodhood Worldwide.

Made up of premium T-shirts, outerwear and accessories all designed in-house, Goodhood Worldwide is inspired by the global Goodhood community with nods to vintage sportswear, arty graphics and ’90s street culture. As an extension of its community, the new label centers around themes of friendship and togetherness.

On the collection, co-founder Kyle Stewart stated: “Our own in-house line is finally here, taking cues from all the things that you love about Goodhood. Representing the simple, understated style of our global community we offer pieces that stand the test of time. The garments we produce hope to become your wardrobe staples while sending messages of positivity into the world. Our ethos is simple. For the enjoyment of everybody.”

Shop the Goodhood Worldwide collection on Goodhood’s website and in-store. While you’re here, check out more exciting London-based happening’s like Levi’s new immersive experience and Lampoo’s first London store.

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