Helmut Lang Digs Into Its Archives for "Postcard" Capsule
The label enlists three photographers for graphics on hoodies, tees and more.
Helmut Lang has tapped three photographers from three different cities for its latest capsule dubbed “Postcard.”
The range, which takes inspiration from the label’s Fall/Winter 2022 collection, features Kyungjun Lee, Daniel Gebhart and David Giordaze‘s photos taken in New York, Vienna and Paris on sweats, tees and more. Simple T-shirts and hoodies are highlighted with the creatives’ graphics alongside Helmut Lang’s signature logo printed in white.
In addition to the logo, the garments feature city-specific branding to spotlight the perspectives of each photographer. Aside from the graphic pieces, select garments are simply printed with “PARIS,” “VIENNA” and “NEW YORK” text.
Peep the imagery for the “Postcard” capsule above and select pieces from the collection down below. The range launches on Helmut Lang’s website on May 10.