Culture

Dua Lipa and Emma Raducanu Team Up for evian's New Campaign

Watch Dua Lipa try her hand at tennis.

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Dua Lipa and Emma Raducanu Team Up for evian's New Campaign

Watch Dua Lipa try her hand at tennis.

Following the brand’s “Drink True” campaign that launched in 2021, evian has released its latest campaign with global superstar Dua Lipa and US Open champion Emma Raducanu.

Celebrating authenticity and being true to yourself, the campaign centers around evian’s longstanding support of tennis, shot across a bright pink tennis court. Drawing on evian’s famous Alpine heritage, the campaign is set amongst a visual backdrop of mountain silhouettes and sees Raducanu introducing Lipa to the world of tennis, through her eyes. As Raducanu immerses Lipa into her world, the roles are reversed and Lipa invites the tennis star to try out her iconic dance routines to the sound of “Physical” playing in the background.

“Getting to experience a bit of how Emma trains for the summer tennis season first-hand only added to the immense amount of respect I have for her and her craft. I also got to turn the tables and bring her into my world to coach her through parts of my performance routine! I think both experiences allowed us to challenge ourselves in new ways, while finding common ground in the importance of being true to ourselves and sharing our passions,” Lipa shared in a press release.

“Dua was a brilliant coach, being patient with me as I tried her dancing – I think I’ll stick to the court though!” Raducanu adds.

Check out the campaign in full below. For more tennis-related news, check out Lacoste’s latest collaboration with A.P.C.

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