Fashion

Sleeper and Ukrainian Artist Floweirdy Create a Dreamy SS22 Campaign

Spotlighting the brand’s latest sleepwear silhouettes.

15.8K

Sleeper and Ukrainian Artist Floweirdy Create a Dreamy SS22 Campaign

Spotlighting the brand’s latest sleepwear silhouettes.

Sleeper has unveiled its Spring/Summer 2022 collection along with a dreamy campaign created in collaboration with Ukrainian artist Floweirdy.

The range is comprised of summer-ready sleepwear including the Atlanta leisure suit with puffer-sleeves, the Baccara jumpsuit with flared trousers, the Picnic dress and more. All styles are crafted from natural linen and hand-sewn by a team of seamstresses from the brand’s Kyiv atelier. In footwear, the Mary Jane flats feature a voluminous detachable bow, which is perfect for indoors or outdoors.

As for the campaign, the visuals spotlight out-of-the-box forms, angles and combinations that alter the perception of the collection. Seashells, colorful flowers, a mix of vegetables, ice cream and whipped cream with strawberries have been incorporated into the campaign to evoke the joyous feeling of the summer season.

“Unfortunately, the reality is now losing out to dreams and fantasies, we would like to be in dreams more than in reality,” Floweirdy shared in a statement. “In this campaign, I’ve tried to create dreams that are safe and beautiful. Let it be a strange other better world, as the Chinese philosopher Chuang Tzu said, where you are a carefree, wonderful butterfly who dreams of being you.”

Take a closer look at the stills above. Sleeper’s SS22 line is now available online.

Read Full Article
Text By
Share this article

What to Read Next

Nike Dips the Dunk Low in "Prism Pink"
Footwear

Nike Dips the Dunk Low in "Prism Pink"

Featuring a unique textured design on the toe box and quarter.

Prada Elevates Everyday Essentials in Its SS23 Menswear Collection
Fashion

Prada Elevates Everyday Essentials in Its SS23 Menswear Collection

Miuccia Prada and Raf Simons take inspiration from the idea of “normal” clothing.

Stussy x Nike Give the Air Max 2015 the "Fossil" Treatment
Footwear

Stussy x Nike Give the Air Max 2015 the "Fossil" Treatment

Reminiscent of the duo’s 2020 Air Zoom Spiridon Cage 2 collab.

19 Sneakers Releasing This Week
Footwear

19 Sneakers Releasing This Week

Nike Cortez, Reebok Answer IV, YEEZY 350 and more.

Add Some Color to Your Gaming Setup With PRIX Workshop x Higround's Keyboard
Culture

Add Some Color to Your Gaming Setup With PRIX Workshop x Higround's Keyboard

Inspired by PlayStation and Xbox gaming consoles.

Meta Brings Luxury Fashion to Web3 Through Balenciaga, Prada, Thom Browne Partnership
Fashion

Meta Brings Luxury Fashion to Web3 Through Balenciaga, Prada, Thom Browne Partnership

Show off your best fits on Instagram and Facebook.

Matthew M. Williams Heads to Milan for 1017 ALYX 9SM's SS23 "MOTION" Collection
Fashion

Matthew M. Williams Heads to Milan for 1017 ALYX 9SM's SS23 "MOTION" Collection

Featuring the new ARIA sneaker, as well as the latest Nike x MMW 005 mule.

Noah Schnapp Says "Some Deaths" Are Coming to Volume 2 of 'Stranger Things' Season 4
Film & TV

Noah Schnapp Says "Some Deaths" Are Coming to Volume 2 of 'Stranger Things' Season 4

“We’ve got some deaths coming, some gore…”

Supreme Has a Nike Shox Ride 2 Collab on the Way
Footwear

Supreme Has a Nike Shox Ride 2 Collab on the Way

First previewed in the brand’s SS22 lookbook.

EXCLUSIVE: How Megan Rapinoe Chooses Joy as Resistance
Culture 

EXCLUSIVE: How Megan Rapinoe Chooses Joy as Resistance

Plus, a special look at her partnership with UNINTERRUPTED and Sue Bird.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.