HYBE's New Music Label ADOR Announces Upcoming K-Pop Girl Group
Teased with a series of colorful rabbit graphics.
ADOR, HYBE Corporation‘s new music label helmed by the company’s former chief brand officer Min Hee-jin, has unveiled plans for its new K-pop girl group.
The upcoming act, which was put together through a global audition initiative, was first teased on major billboards across the Gangnam District of Seoul. The video clip displayed the words “ADOR Girl Group,” “Min Hee-jin Girl Group” and “July 22,” hinting at the official reveal date. The text was accompanied by graphics of colorful rabbit characters.
While not much else is known as of writing, K-pop fans are anxiously waiting for the debut of ADOR’s new girl group, with Min being a pioneer in the scene for the past two decades.
Peep the teaser down below and stay tuned for more announcements to come on July 22.
