Idris and Sabrina Elba Leap Into the Skincare Game With Launch of ”S’Able”
The power couple goes into new territory for the brand.
Actor Idris Elba and his wife and business partner, Sabrina Elba, have revealed an expansion of their lifestyle brand S’Able Labs officially entering the beauty market with the launch of their genderless skincare range, S’Able.
Consisting of a Qasil Cleanser, Black Seed Toner and Boabab Moisturizer, the line aims to provide consumers with a sustainable and conscious skincare routine designed to appeal to people of all ethnicities, genders and backgrounds. A press release states that a selection of ingredients used for the three products is sourced in collaboration with international smallholder farmers. “I grew up watching my mother mix up various lotions and masks, indulging her skin with techniques and ingredients that had been passed down from generation to generation,” says Sabrina in a press release. “I wanted to incorporate some of this knowledge into our skincare range, which we hope to expand in the future.”
The S’Able hero portfolio ranges from $30 USD to $56 USD and can be purchased via the brand’s website.
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