Here's When the JJJJound x Reebok NPC II Is Dropping
A minimalistic design based on the classic 1985 shoe.
Marking the duo’s fourth collaboration, the sneakers boast a minimalistic aesthetic signature to the Montréal-based label. “The theme was to make an everyday sneaker with a simple silhouette and construction — the generic nature of this model blends well with our ethos,” JJJJound’s founder Justin Saunders spoke of the release. “The shoe draws inspiration from its own origins and employs design cues we have featured on Reebok projects in the past. Reebok allows us to be specific about the small details. We value this freedom greatly and it allows for the creation of products we are proud to offer.”
The low-top 1985 NPC II, initially designed for tennis players, arrives in all-white, with JJJJound’s branding placed on the laterals. The inner lining is constructed with terry cloth for a cozy look, while a foam midsole and rubber outsole round out the design. Minimal variations are added to every shoe, making each one of them different from the other.
Take a closer look above and below. The JJJJound x Reebok NPC II will release exclusively on JJJJound on July 21 at 12 p.m. EST, followed by a wider release on Reebok and select retailers on August 5.