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YSL Beauty Launches Exclusive Takeover at the Surf Lodge Montauk in East Hamptons

The brand invites guests to experience the complete “Y” takeover.

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YSL Beauty Launches Exclusive Takeover at the Surf Lodge Montauk in East Hamptons

The brand invites guests to experience the complete “Y” takeover.

This weekend in New York, YSL Beauty is providing an exclusive experience for guests at the Surf Lodge Montauk in celebration of the new Y Eau de Toilette fragrance.

YSL Beauty is taking over Montauk’s iconic Surf Lodge from August 12-14 to offer a one-of-a-kind brand experience true to the bold individuality and self-expression inspired by Lenny Kravitz, the muse behind the fragrance. With geranium, french lavender and woody incense notes, Y Eau de Toilette will evoke wearers to express and feel the world around them freely. The clear blue color of the scent sparks a connection to the sea, wind and natural elements found in Montauk.

As an extra treat, there will be special guest performances in the Y lounge from Chelsea Cutler (8/12), Shallou (8/13) and Zedd (8/14)

The Y Eau de Toilette fragrance retails for $89 USD and can be purchased via the brand’s website.

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