Named “Horizon Blues,” the new campaign seeks to celebrate the African diaspora through traditional garment-making techniques alongside heritage patterns and prints.
Standout pieces include a tuxedo-style jacket, arriving in a deep royal blue suede, alongside the “Ascend” varsity jacket, fusing collegiate staples with cultural heritage. Elsewhere, the collection features tie-dyed denim elevated through traditional prints and processes. Fusing heavy jackets with light tailoring, SS23 features the “Long River Shirt,” an elongated silhouette with a sportswear feel, alongside ringer-style T-shirts and tight-fitting crops.
The new collection comes shortly after Wales Bonner was enlisted as Pitti Immagine Uomo 102’s guest designer in 2022, and after the London-based label took home the award for ‘Independent British Brand’ at last year’s British Fashion Awards.
Take a look at the Wales Bonner campaign above, and head to the brand’s website for a closer look at SS23.