Heaven by Marc Jacobs' Latest Campaign Takes Inspo From 'Eternal Sunshine' Movie
“Meet me in Montauk.”
Shortly after releasing campaign images with the spooky AI robot from the film M3GAN, Heaven by Marc Jacobs has revealed another set of visuals inspired by the classic film Eternal Sunshine of the Spotless Mind.
The Marc Jacobs sublabel led by Ava Nirui joined forces with photographer Larissa Hofmann on the project, capturing some of the brand’s latest arrivals in Montauk. The campaign reenacts some of the most recognizable scenes from the Michel Gondry-directed film, with a bed sitting on the beach as well as red and green-colored hair channeling Kate Winslet’s character Clementine.
The latest drop features Japanese Eternal Sunshine of the Spotless Mind movie pamphlets and CDs, as well as apparel pieces such as a blue baby tee and a skeleton knit hoodie. In reference to the movie, a knit sweater is highlighted with “Erase Me” text while an orange hoodie with “Clementine” branding completes the range.
Take a look at the campaign down below and head over to Heaven by Marc Jacobs’ website to get your hands on the items.
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