'Artificial Typography' Is a New Book Reimagining the Alphabet Through Art and AI
“What if Noguchi sculpted the letter N? Or Hilma af Klint painted her own initial?” ask Andrea Trabucco-Campos and Martín Azambuja.
Designers Andrea Trabucco-Campos and Martín Azambuja unveil Artificial Typography, a new book depicting art history through an unexpected and highly stylized A to Z typography created by the AI engine, MidJourney.
The 60 pages of the limited-edition title, published by Vernacular, includes 52 artists and 26 letters — a physical manifestation of a deeply digital process for which Azambuja and Trabucco-Campos shifted “from creators to curators and provokers through language.” The creatives used prompts such as “Letter B by Louise Bourgeois, crochet” for reimaging letterforms.
“It puts an emphasis on art direction and the idea, which is what some of the best image makers spend their time on. Once you achieve a certain level of craft, making doesn’t take you as long as the thinking before the making,” shared Trambucco-Campos in a former interview.
Artificial Typography by Andrea Trabucco-Campos and Martín Azambuja is available to purchase from Vernacular’s website for $35 USD.
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