Bottega Veneta Presents 'Vieni a Vedere' Installation in Milan
In partnership with Italian architect Gaetano Pesce during Salone del Mobile.
This time, Pesce lends his unique vision to Bottega’s Montenapoleone store, resulting in an installation dubbed Vieni a Vedere — which translates to “Come and See.” Situated across the store, the immersive installation utilizes resin and fabric to create a journey for its visitor, framing a unique reimagining of the brand’s handbags in line with Pesce’s vision.
“The space in which we present the bags is ‘a grotto.’ It is narrow and is walked through one by one, whether it is underground or above, you find a way through,” the artist explains. “What you are actually walking through is the outline of a figure shooting for a basket. He represents almost a victory – it is not clear whether it goes in. In this case, the victory is discovery, the discovery of the language of representation. It is about opening new ways for design.”
Take a look at the installation above, available to view at the brand’s store until April 22. The artist’s collection of handcrafted handbags will also be available for purchase.
In other design news, Balenciaga just opened a new store in Hamburg.