Youswim Is the UK Swimwear Label Making Sizing Inclusive Again
The emerging brand just added five new sizes to its best-selling style range.
UK swimwear label, Youswim, just expanded its existing size range to include an additional five sizes, from 18 to 28.
Two years in the making, the new sizing additions came about as a result of customer feedback requesting further support in bigger sizing. “We couldn’t be more proud to now offer support for 12 traditional sizes across just two Youswim styles. Such a simple buying (and wearing) experience is an industry first, and a huge step forward on our mission to turn the tide on traditional, inflexible sizing,” explains co-founder Elise Wallbank.
“It’s a huge achievement for our design, which we’ll continue to innovate, and we’re so thankful for the support and patience of the Youswim community. The development process was long, but we were determined not to compromise on the magical comfort and support that Youswim suits are known for,” she adds.
Comprising the brand’s best-selling silhouettes, the Aplomb and the Eva, in one and two-piece styles, the new offering will land in four classic colorways of “Black,” “Aster,” “Cosmic” and its newest hue: “Juniper.” Crafted with European-sourced nylon yarn, each style follows rigorous testing to ensure that the signature, stretch fabric adapts to your natural body’s movements.
Made in England, the brand prides itself on its ethical production process and 100% compostable packaging, with each piece made by highly-skilled, fairly-paid experts.
Take a look at the brand’s best-selling pieces in extended sizing above, now available for purchase from the Youswim website.
In other inclusive sizing news, Savage X Fenty just introduced bridal-wear. In other swimwear news, adidas and Stella McCartney released its first-ever maternity swimwear two-piece.
