UPDATE: Your First Taste of JJJJound and Levi's Is Finally Here
Featuring Levi’s signature Red Tab jeans and a denim jacket.
JJJJound is continuing to add to its impressive roster of collaborations with an all-new partnership with Levi’s.
The forthcoming collection was teased on Instagram, with JJJJound sharing a close-up image of its signature Red Tab jeans, first launched in 1936 in a bid to differentiate Levi’s craftsmanship from other jeans on the market. As the heritage denim brand gears up to celebrate the 150th anniversary of its best-selling silhouette, it comes as no surprise that a collaborative edition is next on the agenda.
The Canadian imprint’s collaboration with Levi’s follows a long list of notable names within footwear like Reebok, adidas, New Balance, Puma and ASICS, but marks an additional shift towards the apparel and lifestyle space, following in the footsteps of JJJJound’s collaboration with Tekla.
At present, little else is known about the forthcoming team-up, but from its teaser we can see a subtle JJJJound logo placed onto the red ink of the jean’s jacrons. Following the initial reveal, JJJJound shared another glimpse at the collaboration in the form of a light-wash denim jacket. Complete with a collaborative Levi’s tag and selvedge stripe, the jacket appears to round out the coordinating collection, currently comprised of 501 denim.
Stay tuned for more release info coming soon.
In other news, JW Anderson’s Wellipets frog clogs are now available for purchase.
