PUMA Taps Winnie Harlow for "Forever Luxe" Collection
Marking the model and collaborator’s first-ever, fully-fledged collection.
Supermodel Winnie Harlow just launched her very own collection with sportswear pioneer, PUMA.
Titled “Forever Luxe,” the new collection marks Harlow’s first-ever for the brand, after featuring in multiple campaigns and being a long-term collaborator. Aiming to bring her own, elevated aesthetic to the brand, the new workout collection boasts a sleek, monochromatic palette and cutting-edge silhouettes.
The whole collection has been brought to life by Harlow herself, from the fit down to the color palette — featuring hues of “Filter Ash” and “PUMA Black” across cropped sweatshirts, training leggings and training tops. Celebrating the new collection is a campaign starring Harlow herself, putting her new creations to the test in various fitness-inspired settings and backdrops.
The new collection sees Harlow join a long list of impressive collaborators, including June Ambrose, Dua Lipa, AMI Paris and of course — Fenty.
Take a look at Harlow modelling the new “Forever Luxe” collection above, and head to PUMA’s website to purchase.
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