Titled “Be Who You Are (Real Magic)”, the track was written by Grammy award-winning artist Jon Batiste and sees NewJeans joining forces with Cat Burns, Camilo and J.I.D for the single. Marking the second season of COKE STUDIO’s global music platform, the song aims to “celebrate human connection and embrace diversity,” per the press release.
Hoping to emphasize the “power of authenticity,” the single hopes to enforce the idea that “real magic” happens when people come together and accept their differences. The music video helps to highlight this message, as it features all five collaborators coming together in harmony.
Alongside the single, the platform will see multiple artist collision songs plus a program of festival sponsorships, on-pack experiences, live performances and AR and digital content.
Watch the new music video below.
In other music news, Janelle Monae was forced to release a censored version of “Lipstick Lover.”