NewJeans Drops "Zero" Music Video to Celebrate Coca-Cola Partnership
Shortly after being announced as the beverage company’s global ambassador.
UPDATE (April 3, 2023): Shortly after being announced as the new global brand ambassador of Coca-Cola, NewJeans has released a new song to kick off their partnership with the beverage company.
Titled “Zero,” the track is accompanied by a refreshing music video in which Danielle, Minji, Hanni, Haerin and Hyein sing a catchy chorus inspired by a childhood nursery rhyme commonly known as the Korean version of “Eeny, meeny, miny, moe.”
Watch the music video down below and listen to “Zero” on all major streaming platforms now.
ORIGINAL STORY (March 30, 2023): NewJeans has signed yet another brand deal — this time with Coca-Cola.
Since their debut, the K-pop quintet has garnered much attention both in South Korea and globally, going viral for their hits like “Hype Boy” and “OMG.” With their popularity, the musicians have signed multiple brand deals, from individual ambassador partnerships (Danielle for Burberry, Minji for Chanel and Hanni for Gucci, just to name a few) to collective deals with Levi’s and McDonald’s Korea.
Continuing their venture into the food and beverage world, NewJeans revealed a campaign image starring Hanni, Minji, Haerin, Danielle and Hyein promoting Coca-Cola Zero, marking the beginning of the partnership. In addition to the visuals, the group’s label ADOR shared that the band is working with Coca-Cola’s Coke Studio to launch a music collaboration.
Take a peek at the campaign above and stay tuned for more releases from NewJeans x Coca-Cola.
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