From the moment of its inception, Billie has been breaking boundaries when it comes to shaving, placing the choice back into women’s hands and banishing unrealistic standards.
Now, the innovative brand is poking fun at the impossible standards women are held to, launching a campaign that turns the female experience into a cheeky game. Aptly titled, “No Worries if Not,” the brightly colored board game reimagines sexist expectations into Monopoly-like stops. Jeers and catcalls become “Smile More Street,” while players can pass by “Judgment Junction” and “The Wage Gap.” The final stop is “Everyone’s Happy, No One’s Mad Land.”
Looking beyond body hair, “Billie believes the world is a better place when women don’t have to face constant judgment—on their appearance, choices or existence.” The funny-not-funny game illustrates that it should be up to women to make their rules.
Take a look at Billie’s “No Worries If Not” campaign in the gallery above and watch below.