Beauty

Here Are the Buzziest Beauty Brand Mergers and Acquisitions of 2023

A list of the brands that have been winning hearts and dollars.

For the beauty industry, mergers and acquisitions are essential for brands to thrive and excel. In 2023, there is a fast rise of indie BIPOC beauty brands, surpassing all expectations with remarkable valuations and a promising path towards EBIDTA neutrality.

There’s something worth marveling about the unprecedented success of Black and Brown brands, securing millions of dollars in funding to expand their reach and deliver exceptional products to their devoted fans and consumers. Proctor and Gamble made a groundbreaking acquisition by acquiring Mielle Organics, a Black-founded, textured haircare brand. Meanwhile, celebrities are embracing a new trend of investing in established brands instead of launching their own. For instance, the iconic Oprah has shown her financial support for the sensational skincare brand Dr. Barbara Sturm and Miley Cyrus has chosen to back Dolce Glow, an innovative self-tanning brand.

The Hypebae Beauty team has uncovered the most buzzworthy brand mergers and acquisitions so far in 2023.

January 2023

The beauty division of Proctor and Gamble acquired Mielle for an undisclosed sum.
Makeup by Mario received a $40 million USD minority growth investment from private investment firm Provenance and Silas Capital, a venture capital firm.

February 2023

Miley Cyrus invested in the self-tanning brand Dolce Glow.
Live Tinted raised $10 million USD in a round led by Monogram Capital Partners.

April 2023

L’Oréal announces plans to acquire Aesop.
Ceremonia expanded into 500 Sephora stores and raised $10 million USD in a series A investment round led by Sandbridge Capital.
Oprah Winfrey invests an undisclosed amount in Dr. Barbara Sturm’s skincare brand.

June 2023

Kering Beauté acquired Creed for an industry estimate of approximately $1.5 billion USD.
OurX raised a $2.5 million USD seed round led by Reign Ventures.