"Burberry Streets" Is Coming to a City Near You
The new venture will begin during London Fashion Week.
Burberry is unveiling “Burberry Streets,” a global initiative celebrating urban exploration, beginning in London. The venture merges Burberry’s contemporary vision with its British heritage, showcasing modern luxury in innovative ways.
The program is set to transform cities into immersive Burberry showcases. London will host a series of experiences, installations and events featuring Burberry’s signature elements: the seasonal knight blue check, the rose print and the reimagined Equestrian Knight Design. Norman’s, a North London café, will join the celebration, offering a taste of Burberry for breakfast during London Fashion Week through a traveling food truck.
Throughout London, signature Burberry symbols will take over. Flags with the new rose print will adorn Bond Street and Piccadilly’s screens will feature Winter 2023 campaign videos. Chalk stencils of the Equestrian Knight will grace pathways and parks, while London’s black taxis will sport Daniel Lee’s English rose print.
This coincides with the anticipated launch of Daniel Lee’s debut Winter 2023 collection, available both in stores and online, alongside a revamped e-commerce website. “Burberry Streets” will later travel to Seoul and Shanghai in October, extending its fusion of tradition and innovation worldwide.
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