Olivia Dean Is the Face of Burberry's Newest Perfume
The brand tapped the star for the release of the “Burberry Her” Parfum.
In celebration of the new “Burberry Her” Parfum, Olivia Dean has been announced as the official face of the fragrance. Drawing inspiration from the duo’s shared British roots as well as the evocative nature of the London landscape, the campaign follows the singer-songwriter’s connection to the city — tapping into what she calls “the untouchable feeling of flying above everything.”
When it comes to the partnership, Burberry says Dean’s ability to add new meaning to familiar genres sparked the idea for the campaign. “Dean’s distinctive fusion of musical genres – nostalgic yet modern, personal yet resonant — mirrors the bold notes of Her Parfum: the most intense addition to the ‘Burberry Her’ fragrance family,” the brand says in a press release.
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Infused with notes of juicy cherry and fresh pear, “Burberry Her” is said to be a complex rendition of your standard gourmand scent profile. While amber accord, freesia accord, whipped cream accord and patchouli oil play on its sweet and earthy qualities — base notes of vanilla absolute, moss and musk add a sophisticated touch. “Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink,” Dean says about the perfume.
“Burberry Her” retails for $199 USD and is now available for purchase on the brand’s website.
While you’re here, read about TTSWTRS’ skincare-inspired capsule collection.
