The New Gucci Girl Is Sexy and Sophisticated
Sabato De Sarno has officially entered the chat.
It’s been the year of change where creative directors in fashion are concerned and as a result, all eyes were on Gucci this season, following the departure of Alessandro Michele. During Milan Fashion Week, Sabato De Sarno presented his first collection for the Italian fashion house, dubbed “Ancora” and inspired by his “beloved Italy” and all it encompasses.
Underpinned by a commitment to storytelling, Spring/Summer 2024 presented the new-and-improved Gucci girl, one who is the product of freedom, euphoria, music, nights out, sweat, dancing and singing. An eclectic mix of glamor, provocation and timeless classics, Gucci’s collection offered a series of elevated looks with a twist.
Read on for Hypebae’s summary of Gucci SS24.
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WHO: Ryan Gosling, Kendall Jenner and NewJeans member Hanni were all in attendance at the highly-anticipated showcase.
SEE: A fusion of traditional styles like classic blazers, trench coats and shorts were modernized by neon hues, monogram fabrics and micro silhouettes, paired with chunky platform takes on classic shoes and accessories.
TOUCH: Heavy jacquard fabrics were showcased alongside swishing tassels and fringing, while crisp shirts featured delicate lace-up detailing to balance out their thickness.
HEAR: With a soundtrack created by British producer Mark Ronson, Gucci’s SS24 was showcased alongside remixed versions of Romy’s “Loveher” and Lykke’s “Late Night,” with the show’s finale soundtracked by Mina’s “Ancora.” Duh.
TASTE: Classic silhouettes and masculine tailoring continue to be revived and revamped for SS24, while Gucci’s omnipresent monogram appears to be going nowhere fast.
In related news, Moschino pulled out all the stops for its SS24 showcase.
