GUESS Empowers Our Inner Reptile for FW23
Conceptualized by Nicolai Marciano and lensed by Eli Russell Linnetz.
GUESS recently unveiled its Fall/Winter 2o23 campaign, conceptualized by Nicolai Marciano and lensed by Eli Russell Linnetz. Drawing inspiration from the brand’s rich archive, the campaign aims to replicate the “sense of adventure” felt by Marciano and Linnetz during their creative process.
“[For] the third collection, we’ve begun to push the envelope when it comes to the silhouettes and the fit. We are in constant play between leather and denim,” explains Marciano. “[In the campaign], the female lead is unearthing the past; clothes that had been stored away for a long time now emerge from crates and are now entering the world after being hidden away. GUESS has always been at the forefront of provocative imagery; I like creating powerful images that capture that,” adds Linnetz.
Evoking a feeling of the California sun, the campaign spotlights the brand’s rustic, vintage-style denim and cracked leather and sees Marciano exploring new shapes and proportions for the season. With a distinct focus on silhouette, the collection includes flared and wide-legged jeans, baggy styles and embellished detailing complete with lace-up details and gold hardware.
Take a closer look at the campaign above and head to the GUESS website to check out the collection.
In other news, Gucci’s new jewelry collection takes us to the sea.