Fashion

SKIMS’ New Apparel Shop Drop Celebrates Real Women

The French Terry collection is modeled by the women behind the brand.

2,165 Hypes

SKIMS’ New Apparel Shop Drop Celebrates Real Women

The French Terry collection is modeled by the women behind the brand.

Following viral campaigns with pop culture icons like Usher and Lana Del Rey, SKIMS has enlisted very different – and very real – campaign stars for the launch of its newest French Terry collection: the women behind the brand. Sourcing from within its own departments, Kim Kardashian‘s newest campaign highlights the women who work at SKIMS wearing its newest pieces.

“This campaign came about because I would always see our team looking so cute in SKIMS at the office,” said Kardashian via the press release. “They serve as a huge inspiration for the way we design, fit and style our collections. I love our team and am so proud of them, so I thought what better way to highlight some of the women who truly make it happen here at SKIMS than to feature them in a campaign.”

The new French Terry collection is comprised of sweat sets made from soft organic cotton. Designed to be worn inside and outside the home, the collection is an extension of SKIMS’ widely adored loungewear line. Additionally, the campaign also renews familiar favorites from The Apparel Shop in new colors and styles.

You can shop the French Terry collection and new additions to The Apparel Shop at SKIMS.com beginning February 29.

In other news, learn more about what it’s really like being a mid-size model.

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