Footwear

Lily McMenamy Dazzles in Aeyde's New SS24 Campaign

The Berlin-based label celebrates inspiring women.

4,276 Hypes

Lily McMenamy Dazzles in Aeyde's New SS24 Campaign

The Berlin-based label celebrates inspiring women.

Berlin-based footwear and accessories label Aeyde just dropped its Spring/Summer 2024 collection campaign, starring performance artist and model Lily McMenamy alongside photographer Nella Ngingo and model Adina Fohlin. Paying homage to the brand’s community and specifically, the women who inspire the brand, the campaign takes a multi-faceted approach, resulting in screen recordings, conversations and images.

Captured in a small island in the middle of Berlin, the campaign is lensed by photographer Walter Pierre and arrives as a three-part series featuring interviews and recordings, dubbed “The Collective.” Within the campaign, Aeyde’s SS24 “kollektion” takes center stage, featuring the Katalin platform, utility-oriented Thekla sandal and chic Stina slide.

The launch of Aeyde’s SS24 campaign coincides with the upcoming opening of the brand’s first-ever pop-up in London, set to take place in May 2024.

Take a look at the visual campaign above and head to Aeyde’s website to read the interviews and check out the collection.

While you’re here, see NewJeans member Hanni in UGG’s newest campaign.

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