Giorgio Armani Shows Us How Menswear Is Done in "That’s So Armani"
The campaign features Kaytranada, Archie Renaux and Soo Joo.
Known for its impeccable tailoring and timeless sophistication, Giorgio Armani stands apart from its subsidiary brands — Emporio Armani, Armani Exchange and EA7 — as the pinnacle of refined style.
At Paris Fashion Week, Giorgio Armani debuted its latest campaign, “That’s So Armani,” starring a dynamic trio — Kaytranada, actor and model Archie Renaux and actor and musician, Soo Joo. While grounded in menswear, the collection defies convention, with Soo Joo’s strikingly androgynous energy proving that the brand’s pieces are for everyone. The campaign oozes with a cool yet effortless charm.
As expected, the collection’s pieces are a masterclass in tailoring. From trousers, blazers and trench coats to crew-neck pullovers and sleek eveningwear, “That’s So Armani” is a showcase of modern elegance. The luxurious fabrics including vicuña, cashmere and fine wools are classic Giorgio Armani, crafted to embody the house’s dedication to quality and style.
“That’s So Armani” is available for purchase on Giorgio Armani’s official website. Click the gallery to see the stylish trio rocking the collection’s pieces.
For more on menswear, read about Willy Chavarria’s team-up with adidas Originals this Paris Fashion Week.
