MSCHF Upgrades Ring Pops to Diamond Status with Its Sweet New Launch
This Valentine’s Day, the NYC-based brand wants you to “Lick the Rock.”
MSCHF never fails to keep us on our toes. Whether it’s drop teasers, unexpected collaborations, or the products themselves, the brand is always outdoing itself — one innovative idea at a time.
This time, the brand’s latest release dives into jewelry, teasing it on Instagram with the caption: “Every kiss begins with M. Rock Candy is a sterling silver band set with a 0.75-carat lab-grown diamond encased in seven grams of sugar. Lick The Rock; Candy melts in your mouth — diamonds are forever.”
As highlighted in the post, the Rock Candy ring includes a 0.75-carat lab-grown diamond in a sterling silver band, entirely enveloped in a sugar covering. Think childhood nostalgia meets high fashion jewelry. Rather than a sticky plastic ring, a diamond will await you at the end.
True to the spirit of Ring Pops, “Rock Candy” comes in three nostalgic flavors: green apple, strawberry and blue raspberry cotton candy.
View this post on Instagram
MSCHF will drop its latest piece in limited quantities on the brand’s dedicated website, Lick The Rock, on February 6. According to the site, orders will arrive just in time for Valentine’s Day.
Click the gallery to get a closer glimpse of the Rock Candy. For more jewelry news, read about Gentle Monster’s new jewelry collection campaign.
