Inside Sierra Rena's First-Ever Collection With NYC Jeweler En Route
The stylist shares details on her inspiration for the collection, personal style and her wider goals in the creative industry.
Born and raised in Maryland, Sierra Rena made a name for herself as a content creator after moving to New York City in 2022. Known for her work styling the likes of Tyla, SZA and Coi Leray, the creative has also worked on brand campaigns with Nike, Adidas, Puma and more.
Now, Rena is stepping into the world of jewelry with her first-ever collection in partnership with NYC-based jeweler En Route. Inspired by the elegance of ballet-core, the four-piece collection is a dreamy fusion of dainty and bold pieces. It includes bow earrings, a delicate bow ring and a statement bow necklace for the maximalist at heart.
During a Zoom call from Paris, Rena walked us through her journey to collaborating with En Route – a project that reconnected her with her roots and reignited her passion for design.
Continue reading for the full interview and while you’re here, meet the minds behind five Black-owned brands that are shaking up the fashion scene.
How did you first come in contact with En Route Jewelry?
Before En Route, I was a huge statement jewelry girl. I really liked En Route’s previous collaborations with other creators and I appreciated how they were able to take full creative control. When brands allow their collaborative designers to truly design, that’s where magic happens. They were really helpful throughout the entire process.
What inspired this jewelry collection, and was there a defining moment that sparked the idea?
Making this collection was like childhood healing for me. Bows are so youthful, and I used to do ballet as a kid. The resurgence of the coquette ballet-core aesthetic back in 2023 really influenced me to do my own take on it.
How did your personal style influence the designs you created?
I’m very much a maximalist when it comes to patterns, silhouettes and pairing things you wouldn’t typically think of pairing together. So, when it came to creating jewelry, I wanted to design something that makes a statement — loud, bold and conversation-starting. Jewelry is one art form and clothing is another. When you put them together, it creates a beautiful way to express art and yourself.
Do you have a favorite piece in the collection?
My favorite piece from the collection is the bow earrings. I worked on them for a while because I wanted to ensure that the bows weren’t heavy on the ear, and that they didn’t look awkward on the face. I had to go through 10 different earring backings to find the perfect one. That was my favorite design because I had to learn what it takes to make an earring and how complex the process is.
How do you feel about this collection finally coming to life?
I feel great. I feel relieved, honestly. I’ve been working on it for so long, and I was just so excited for it to come out. Now that it’s finally out, I have so many people tagging me in their stories, and I’ve gone out and seen people wearing the pieces. It’s been such a blessing.
How does this jewelry collaboration fit into your larger goals in the creative industry?
I feel like I’ve just scratched the surface with designing. Before I got into content creating and styling, I actually had my own brand. I was designing, sewing sweaters, pants, shorts and everything was made to order. Being able to do this took me back to my roots and showed me how I’ve grown in my craft. It put a fire under me to get back into designing. My overall goal is to be a creative director of a fashion house, so going back into designing, styling and creating content is important. I want to be a jack of all trades.
This [project] gave me a lot of confidence to work on my own brand and do something that I love. I don’t know what the future holds, but I know it’s going to be good, God willing.
