247 by REPRESENT Launches Its First Womenswear Collection
With more women’s drops set to come later this year.
247, the performance wear label from Represent, just dropped its first-ever womenswear collection. Responding to the needs of its female consumer, and as a result of the surge in demand for luxury athleisure, the new offering marks an ongoing focus for the brand, with additional drops set to follow later in the year.
The first of its Spring/Summer 2025 range features 14 pieces of apparel, with standout silhouettes including the 247 DNA Sports Bra, DNA Legging and DNA Training Jacket. Designed to “withstand hard training,” the collection is crafted from sustainably sourced fabrics and offers a timeless design that can be worn in and out of the gym setting.
The collection was designed by Represent’s new head of womenswear, Toni Purdie. In a press release, she says, “When creating both Represent and 247 Woman, the aim was to give them their own identities whilst taking inspiration from what the menswear line has already established.”
Adding to that, Purdie continues, “Our first 247 Woman drop is all about creating a solid foundation. We have spent months developing and trialling best-in-class performance fabrics to create our core collection of gymwear with lasting style that can go the distance. The ‘On a Mission’ ethos of the 247 brand is all about inspiring people to perform at their very best, whether it’s day one of their fitness journey or day 4,000 – we want to give people the confidence to go and achieve great things without having to sacrifice their style.”
Speaking about the growth of 247, co-founder George Heaton adds, “The rate at which 247 has grown since its inception in 2020 has been incredible. Launching 247 Woman was the natural next step for the brand. We have so many women already in our community who attend our events and our runs all over the world, so we know the demand is already there. It’s been exciting to see the 247 Woman collection come to life in its own true style, whilst retaining the signature look and ethos of the original line.”
Take a look at the new 247 Woman collection above, available for purchase via Represent’s website on April 9. The brand will also be hosting a pop-up in London on the same date.
In other sportswear news, Nike just dropped a new swimwear collection.
