AWAKE NY Gives Us a Taste of Summer
Unveiling the new SS25 campaign.
Awake NY just dropped its brand new Summer 2025 collection and if that’s not getting you in the mood for this sun-soaked season ahead, we don’t know what will. Reimagining the brand’s classic silhouettes with a newfound, relaxed energy, the latest release offers an eclectic mix of seasonal staples across menswear and womenswear.
Key silhouettes include the breathable Mesh Polo, a vibrant printed “Awake FC” Soccer Jersey and a set of gemstone-clad Trucker Hats. Towing the line between sport and street, several pieces in the collection take inspiration from sportswear silhouettes, like classic basketball shorts and jerseys.
Celebrating the collection release is an accompanying campaign, shot in New York City‘s City Island. A somewhat iconic location known for marking the start of summer, the island is home to Orchard Beach, which offers the perfect backdrop for Awake NY’s collection. Showcasing the new summer drop with people from the brand’s growing community, the new campaign celebrates all things summer.
Take a look at the new collection above and head to the Awake NY website to shop.
In other summer campaign news, Ford and undiz channel the all-American road trip.
