BB Trickz Fronts ICECREAM's First Women's Campaign
Take a look at next era of ICECREAM.
ICECREAM just dropped its first-ever women’s collection. To celebrate the milestone, the skate brand tapped Spanish rapper BB Trickz for the campaign.
Now available, the playful Season 1 drop features creative skater staples the brand has become synonymous with. The press release reads, “This playful, kitsch collection reimagines skate staples and workwear through a female lens, introducing body-contoured silhouettes like baby tees, vests and fitted denim that channel the bold, pop-fuelled energy of the early 2000s.”
Speaking of Y2K, the Spanish rapper stuns in oversized denim, seductive loungewear and more pieces that subvert ICECREAM’s usually masculine vision. This women’s collection has something for every girlie, whether she loves a fitted silhouette or baggy denim.
Lensed by LA-based photographer Lauren Leekley, the “collection nods to hip-hop subcultures and Y2K skate nostalgia with graphic-heavy jersey sets, oversized houndstooth denim, metallic Varsity jackets and crystal-adorned camo,” the brand shared.
Most importantly, this foray into “womenswear and unisex styles signals the next phase in ICECREAM’s universe, staying true to its roots while continuing to challenge the status quo of streetwear.”
Take a look at the campaign above.
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