Evan Mock and Alana Champion Are the Stars of GUESS JEANS Summer
Captured in California.
GUESS JEANS just dropped its new Summer 2025 collection and to celebrate, it’s tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand’s nostalgic aesthetic and old-school Americana ethos.
Looking back at the brand’s distinctive design heritage, the new visuals feature reimagined imagery from the past, revisiting classic silhouettes, signature styles and highlighting GUESS JEANS’ unique DNA. Lensed by Ian Markell, the campaign transports us to the country, featuring Western-inspired influences and backdrops.
The collection sits front and center, featuring stripped-back denim and core silhouettes, paired against an ethereal backdrop of classic California. Shot against the vast natural landscapes and sun-soaked skies, the campaign celebrates GUESS JEANS’ American heritage and the versatility of its Gen Z talent.
Take a look at Mock and Champion for GUESS JEANS above and head to the Guess website to shop the collection.
In other campaign news, Sinead O’Dwyer just dropped Pre-Fall 2025.
