Chapter Three of the Beyoncé and Levi's Collab Has Landed
Inspired by the brand’s 1988 “Refrigerator” commercial.
Levi’s knows how to deliver standout collaborations, teaming up with powerhouse names like Stussy, sacai, ERL and New Balance in 2023 alone. The brand’s campaign lineup has been just as impressive, featuring stars like Barbie Ferreira and Emma Chamberlain in the last year.
However, last September, the denim label took to Instagram to share its biggest collaborator yet — Beyonce — and now, the third instalment of the duo’s partnership has landed. Marking the third chapter of its “Reiimagine” campaign, the latest release takes inspiration from the Levi’s 1988 “Refrigerator” commercial and was shot by the Grammy-award winning director, Melina Matsoukas.
Highlighting pieces like the Teodora Western Shirt, 501 Original Shorts and Vacationer Ribbed Tank Top, the campaign fuses Western influences with the brand’s heritage denim designs.
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The third instalment follows two other drops from Levi’s and Beyonce, with the first titled “Chapter 1: Launderette – Reimagined with Beyoncé.” Set in a laundromat, the artist was captured taking off her blue Levi jeans, tossing them into the washing machine along with diamonds. Underneath, she revealed a simple white tee and underwear, capturing a fresh and stylish take on the Levi’s 1985 ad, where a male model strips off his jeans and tosses them into a wash full of stones to get that perfectly rugged, stonewashed look.
The second chapter, “Pool Hall,” reimagined the brand’s 1991 advert, featuring Beyoncé in a high-stakes pool match against a seasoned pro. The campaign video showcased Levi’s as timeless essentials with a modern edge and highlights how these pieces continue to evolve, inspiring self-expression and individuality with every wear.
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“There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire and nostalgia the way denim does,” shared Beyoncé in the press release. “When I think of all those things, I think of Levi’s.” She continued, “For the second chapter in our collaboration, we had even more fun in reimagining the denim-on-denim narrative through the lens of a woman who can be sexy, bold and a fierce competitor, all at once. We wanted to celebrate the duality of grace and power.”
Click through the gallery above to see all of the Levi’s x Beyonce campaigns so far.
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