BLACKPINK Drops a My Melody Collab for the 'DEADLINE' World Tour
Blending their edgy aesthetic with Kawaii cuteness.
K-pop and Kawaii are officially colliding. BLACKPINK is linking up with Sanrio for a limited-edition collaboration featuring the character My Melody to celebrate the Japanese leg of their DEADLINE World Tour. The girl group’s edgy aesthetic perfectly balances Sanrio’s cute vibes in this drop.
The collection sees My Melody reimaged in a black and pink color palette (obviously) with “bad girl” energy channeled through details like black hoods and pink eyeshadow to match the group’s fierce stage presence. The drop comprises 23 distinct items ranging from clothing to accessories. You’ll find a reversible cropped puff jacket, zip-up hoodies, mascot plushies, backpacks and much more to fill all your fangirl dreams. Style the pieces together for the ultimate ode to BLACKPINK, or combine accessories with your daily wardrobe to carry the essence with you every day.
You can cop the collection from 12:00 PM today via the BLACKPINK Weverse Shop and the YGEX Official Store. For those in Japan, the merchandise will also be available at dedicated DEADLINE pop-up stores, select BEAMS outlets and directly at Tokyo Dome during the concert dates from January 16 to 18.
In other news, check out everything we know so far about BTS’s return.
