TWICE Gets Flirty for Valentine's Day With Victoria's Secret PINK
We sat down with the girl group to hear about their upcoming campaign and the ideal Valentine’s Day.
It’s nearing that time of year when love is in the air. Whether it’s romantic, with your best friends or a bit of self-love, Valentine’s Day celebrates it all. Ahead of the heart-filled festivities, Victoria’s Secret PINK is introducing its “Wink” collection with a campaign starring K-pop sensation TWICE.
Last year was huge for TWICE. They were the first K-pop girl group to headline Lollapalooza, they contributed to the soundtrack of the hit show KPop Demon Hunters, released their 10th anniversary album and performed at the Victoria’s Secret Fashion Show. The group shows no signs of slowing down, kicking off 2026 with this fresh campaign. The collection blends functional designs with flirty silhouettes, including the Wink Plunge Bra, just in time for Valentine’s Day but ready to wear all year round.
Members Tzuyu, Momo, Jihyo and Nayeon sat down to give us the rundown on their performance at the Victoria’s Secret show, what their ideal Valentine’s Day looks like and what we can expect from them in the future. Read on for the full interview.
You delivered a memorable performance at this year’s Victoria’s Secret Fashion Show. What was going through your mind as you prepared before stepping on stage?
Momo: Victoria’s Secret is a brand I’ve loved for a long time, and I grew up watching runway shows, so I felt both excited and really motivated to do well.
Jihyo: Because we were juggling tour schedules and other commitments, my biggest concern was our condition and stamina. I kept telling myself to give it 100 percent.
Can you share more about what the experience on that stage was like?
Nayeon: The Victoria’s Secret Fashion Show itself is such a significant stage, so just being able to take part was exciting. I think the experience had a really positive impact on the group as well. Since each look was custom-made to suit each of us, it felt very true to who I am. I also thought the outfits worked beautifully alongside the models walking in the PINK collection.
Momo: Watching the models walk confidently to our music made me really happy. It was such a new experience for us, and I think that’s why we were able to enjoy the stage even more.
Tzuyu: It was so exciting to perform alongside such amazing models for the first time. Their energy really inspired us, and I think it helped us enjoy our performance even more. I’m incredibly grateful that the [PINK] outfits we wore on stage received such a great response and even sold out. Seeing so many people enjoy recreating those looks made me feel proud, and it also made me fall even more in love with the charm of Victoria’s Secret PINK.
This Valentine’s Day season marks your first time participating in a Victoria’s Secret PINK campaign. How did the collaboration come together, and what does it mean to you both individually and as a group?
Momo: It’s such an honor to perform on the runway and then continue the collaboration through the [PINK] campaign. Victoria’s Secret is a brand I’ve loved for a long time, so during the [PINK] shoot, it felt like stepping into their world; everything felt fresh and exciting.
Jihyo: From the initial performance offer to the [PINK] campaign itself, it was one surprise after another. I couldn’t believe I was given such an opportunity; it truly felt like an honor.
What was it like shooting in the PINK collection? How did the outfits make you feel?
Momo: Because it was a PINK Valentine’s Day theme, the underwear and pajamas were so cute, and just wearing them made me feel that exciting Valentine’s Day mood. They were also really comfortable.
Jihyo: I loved being able to bring out a playful, slightly kitschy side of myself and express it in a way that felt authentic to me.
Tzuyu: The outfits were comfortable but still stylish.
Whether on stage or in everyday life, what does “confidence” mean to you?
Nayeon: I think confidence comes from knowing who you are, accepting it and being able to express yourself freely.
Momo: I think it’s important for everyone to have confidence in their own way. For me, confidence comes from the effort I’ve put in over time, but also from things like outfits, hair and makeup when I’m in front of people; it really depends on the situation.
Jihyo: To me, confidence is having ease and trusting myself.
Tzuyu: When the fit, color and overall vibe of an outfit suit me, I naturally feel more confident. That’s why what I wear on stage feels really important to me.
What makes you feel the most confident and empowered?
Nayeon: Rather than when I’m alone, I feel the most confident when I’m on stage, hearing fans cheer or when I feel like I’ve accomplished something.
Momo: Honestly, being part of TWICE itself gives me the most confidence. If I weren’t in TWICE, I’m not sure I’d feel this confident independently. Having the team gives me so much strength and confidence in what I do.
Jihyo: I live with passion and always try my best. When that energy reaches people and our fans respond to it, it gives me even more confidence.
Tzuyu: For me, the most important thing is wearing clothes that fit me well.
What does your ideal Valentine’s Day look like?
Nayeon: Eating lots of chocolate… honestly.
Momo: I’d love to make really good desserts and share them with the people who are always there for me. I haven’t had the time to do that yet, but it’s something I really want to try someday. I’d also love to prepare a gift that ONCE would enjoy.
Tzuyu: Wearing PINK and coming to a TWICE concert with someone special… maybe? Watching the concert and then grabbing a casual, delicious meal would make it perfect.
Is there a dream collaboration you’d love to try in the future?
Momo: I love Sabrina Carpenter, so I’d love for TWICE to collaborate with her. I’d also love to dance with EXO’s Kai someday.
Jihyo: I’d love to collaborate with SZA.
Tzuyu: I’ve covered Taylor Swift’s songs before, so collaborating with her would be amazing. I also love Sabrina Carpenter’s music and performances, so I’d really like to collaborate with her as well.
Looking ahead, is there anything exciting you can tease for your fans?
Nayeon: It looks like we’ll be busy in 2026, so let’s stay busy together!
Momo: We have a lot of touring planned for 2026, so I hope we’ll get to see each other often!
Jihyo: The one thing I can share right now is that it’s tour-related. Out of the six tours we’ve done over the past 10 years, this upcoming one will be the biggest yet!
Tzuyu: I’ll keep working hard to show you many different sides of myself, so please look forward to it and show lots of support!
