A$AP Rocky Turned the Runway Inside Out for AWGE FW26
“Breaking down the fourth wall” to reveal backstage processes, alongside a PUMA collaboration.
A$AP Rocky unveiled AWGE’s third collection in downtown Manhattan during New York Fashion Week’s Fall/Winter 2026 season. In true Rocky style, the show was a total subversion of typical formats, “breaking down the fourth wall,” to reveal the typically hidden backstage prep.
This immersive experience stripped back the performed glamor and put the creative process front and center. The catwalk integrated the frenzy of backstage makeup stations onto the runway, with mid-walk touch-ups happening alongside a live feed that projected the real behind-the-scenes view of the lineup. The approach blurred the lines between performance and reality, inviting the audience to witness processes usually reserved for those working the shows.
Reflecting Rocky’s personal evolution and becoming a father, the collection introduced a distinct “dadhood” influence throughout the streetwear. Custom baby carriers and strollers were pushed down the runway, juxtaposed against a heavy motorsport aesthetic, creating a unique tension between domestic family life and celeb life.
The collection also showcased Rocky’s evolving partnership with PUMA. The show provided a first look at new footwear silhouettes, including the avant-garde Mostro 3.D Mule and runway-exclusive Mostro Lenticular. The A$AP Rocky x PUMA Straycat also made its debut with a release date set for later this year.
Check out some of the looks above.
For more fashion week news, check out our favorite New York shows this season.
