Miranda Kerr Is the Face of Almay's New Era
The model has been announced as global brand ambassador amid a complete rebrand.
Beauty brand Almay has tapped Miranda Kerr to be global brand ambassador amid its brand relaunch. In an attempt to refresh its visual identity and build on its ethos of skin-first products, the brand cites Kerr’s holistic approach to beauty as the ideal fit for the new era of Almay.
“I’m very intentional about the brands I partner with,” Kerr says in a press release. “What resonated with me about Almay is its commitment to clean beauty, alongside its long-standing focus on gentle, breathable formulas. It’s a brand people have trusted for many years, and I love that it’s clean and dermatologist tested.”
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Given its ethos of sensitive skin-friendly products, Almay hopes to extend its legacy of dermatologist-backed ingredients — only now with a more contemporary lens. With this in mind, Almay is also refreshing its visual brand identity, with minimalistic packaging speaking to its emphasis on clean beauty and gentle formulas above all else.
In other news, Alix Earle launched her very own skincare line.
